[vc_row][vc_column][vc_column_text]Whether you’re in the process of branding or next major business venture, your logo is the foundation of it all. It’s the essential part of your brand’s identity that helps customers recognize your products. Much like a default photo on a dating profile or meeting someone face-to-face for the first time, your logo is the first thing a customer notices about your company, and making a good first impression is key to a great relationship for years to come.
The best logos in the world are simple ones – but that doesn’t mean thinking of a great logo design is easy! It takes thought and creative energy to come up with something that speaks well of your brand, is memorable, and has a timeless appeal.
Branding and logo design take a lot of thought, but creating a strong brand identity is what will set you up for success for years to come. The best news is, once you have your ideas ready, SocialGenix Branding & Design Team can help you whip up your logo design! You’ll be so proud of it you’ll want to print your new logo on everything.
[/vc_column_text][vc_single_image image=”1243″ img_size=”full” alignment=”center”][vc_column_text]What Makes A Great Logo
In order to understand what makes a great logo, you should first know what a logo is used for. In its simplest form, a logo is used for identification. It’s stamped on your packaging, business cards, website, and store signage. It speaks your brand identity using shapes, typeface, and colors that evoke emotion.
Before you whip out a piece of paper and start sketching possibilities, there are specific components that you should be thinking about when it comes to your logo. Here are some tried-and-true tips for whipping up a successful logo for your business:
Keep It Simple
Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”[/vc_column_text][vc_single_image image=”1239″ img_size=”medium” alignment=”center”][vc_column_text]What Makes A Great Logo
In order to understand what makes a great logo, you should first know what a logo is used for. In its simplest form, a logo is used for identification. It’s stamped on your packaging, business cards, website, and store signage. It speaks your brand identity using shapes, typeface, and colors that evoke emotion.
Before you whip out a piece of paper and start sketching possibilities, there are specific components that you should be thinking about when it comes to your logo. Here are some tried-and-true tips for whipping up a successful logo for your business:
Keep It Simple
Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”
Make It Memorable
When all is said and done, your logo should leave a memorable impression that sticks in a consumer’s mind even moments after they see it. Aim to tell a story with your logo; a good logo tells a story, and a great logo tells a hidden story on top of that. Get your consumers to resonate with the initial design and do a double-take to notice a deeper meaning. Adding in elements in the negative space of a simple logo can have this effect on a person. Take the FedEx logo for instance:[/vc_column_text][vc_single_image image=”1237″ img_size=”large” alignment=”center”][vc_column_text]Once you see the arrow between the ‘e’ and the ‘x’, you can never unsee it! It takes a moment to see hidden messages in logos, but when you notice them, they stick with you for a while.
Versatility is Key
A logo that is versatile is the only thing you should be producing. This will ensure that the integrity of your logo will be maintained on many different formats, including tiny profile icons and also on the side of a billboard or storefront. Keeping the design simple and refraining from delicate details is one way to prevent your logo from looking like an ink smear when it shrinks to fit something small.[/vc_column_text][vc_column_text]Another good way to test the versatility of your logo is to make sure it looks good in both grayscale and color. If all of the creative elements are lost when draining the color from your logo, you might have a problem when printing in an ad that requires black and white. A good way to ensure versatility in your color scale is to create the initial design in a single color, then add your chosen color palette afterwards.
Make It Timeless
A great logo can grow with a company through its lifetime. A company shouldn’t need to redo a logo every few years to stay relevant to the population. Ask if what you are creating will be relevant in 10 years, 30 years, 50 years? Take Coca Cola, for example. Their logo hasn’t changed since 1886.[/vc_column_text][vc_single_image image=”1238″ img_size=”full” alignment=”center”][vc_column_text]Be sure to refrain from using pop culture references and symbols that might be lost on the next generation. The fonts and color schemes that are trendy at the moment might not always be, so try to find the balance between representing your brand well and giving into the current branding trends.
Now that you know the keys to creating a great logo, it’s time to start brainstorming, sketching, mood boarding, and spending a good amount of time thinking about how you want to represent your company. When you’ve got a solid idea of what your logo should look like, you’re ready to make it a reality with SocialGenix!
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